Happy Thanksgiving From Your GoGather Family
As we approach the Thanksgiving holiday, I wanted to take a moment to reflect on the year and all of things that I personally have to be thankful for. I am fortunate to have a family that is in good health, employment that I love, friends that keep me going, a roof over my head, […]
The Power of Social Media
Today, I’m on the train traveling eight hours south of home to support a long-time friend at the grand opening of his new business. I woke up super early but all I’m thinking about is how happy I am for him. I have no doubt that his business will soar. You see, he’s determined. He’s […]
Taking Events to Faraway Places
    I recently had the honor to travel to Bali, Indonesia. Twice. I trekked halfway across the globe for a total of 28 hours to go to work. Talk about a commute!   The way I see it? Perks of the job.   You see, I have the pleasure of planning and hosting corporate […]
To Trade Show or Not to Trade Show
Let’s face it, it’s a digital world. Social media has taken over our personal and professional lives. We live by advice we see on Facebook. We strive to be like people we see living the “perfect” life on Instagram. We get our news in 140 character snippets on Twitter. We apply to jobs on LinkedIn. […]
Creating Incentive Travel With Lasting Value
What do close encounters with black fin sharks in Bora Bora, a ceviche cooking class in Cabo San Lucas, and an outdoor feast at a 500-year-old castle in Italy have in common? They’re all exclusive, shared experiences on incentive trips that received five-star ratings from participants. Taking top performers to a great location is just […]
Event Strategy + Marketing = BIGGER IMPACT!
At GoGather, we’re big advocates for using strategic meeting management processes. We also believe it’s important to align business marketing and event management goals. That’s why I was delighted to read about recent research on these topics by the Global Business Travel Association (GBTA). The article, Marketing and SMM: The New Power Couple, by Alison […]
“ON A PLANNER’S PLATE” INSIGHTS FOR MEETING PLANNERS
One of our favorite reads is the MeetingsNet site because it’s always filled with great advice for meeting planners from industry experts. Be sure to check out the article, “On a Planner’s Plate: 37 Events, 45 Sites, Too Much Email,” posted on June 28. Not only will you find tips for how to boost your […]
PERSONALIZING OUR SERVICES IN EUROPE
On a recent incentive trip in Tuscany, Italy, we crossed paths with an amazingly talented special events professional, Anne-Sophie Michas. Her assignment was to provide on-the-ground support for our client through a destination management company specializing in Italian trips. Everyone was thrilled with the way Anne-Sophie managed all the details for this high-end event. She […]
GOGATHER EXPANDS INTERNATIONAL EVENT MANAGEMENT CAPABILITIES
ESCONDIDO, Calif., May 13, 2016 /PRNewswire/ — GoGather, a leading global events management agency, announced today that Anne-Sophie Michas has joined the agency as Managing Director in Europe, the Middle East and Asia (EMEA) to expand its international events capabilities. Anne-Sophie, who is based in Rome, brings to her new assignment more than 10 years of […]
10 EVENT TRENDS FOR 2016
This article was originally written by Julius Solaris for EventManagerBlog.com   It is time for our most popular post of the year. What trends will have an impact on your event in 2016? Grab the free presentation and report and get up to speed.   It is that time of the year. The time when you […]
MICROSOFT DEFINES THE FOUR PS OF EXPERIENTIAL MARKETING
This Article was Originally Written for Event Marketer Magazine by Jessica Heasley   Most marketers know the Seven Ps of marketing: Product, Price, Place, Promotion, People, Process and Physical evidence. But Scott Schenker, general manager-events at Microsoft, has put his own spin on it with what he calls the Four Ps of Experiential Marketing: place, […]
GETTING THE MOST OUT OF YOUR EVENT MANAGEMENT AGENCY
Your business leaders are counting on you to make a splash with an upcoming event. You’ve hired a top-notch event management agency to ensure that happens. Now, what’s it take to get the most out of the agency you’ve entrusted with this mission-critical assignment? Consider the answers to these six questions and how they can […]
4 VITAL FACTORS FOR CHOOSING THE RIGHT EVENT MANAGEMENT AGENCY
Have you ever felt like pulling out your hair while working on a major meeting or corporate event?  Or wondered if an event management agency can give you valuable support and better results without blowing the budget? If so, consider these four vital factors. They’ll enable you to choose the right resource as your partner […]