Situation

A client’s annual sales conference had its budget significantly reduced, but the team refused to compromise on quality. They contacted us, asking us to create a conference that excited the sales team and clearly defined their direction – all within a tight budget.

GoGather Actions

  • Created graphics and tagline
  • Negotiated reduced room rate over prior years’ rate at same venue
  • Successfully obtained multiple additional concessions
  • Provided complete budget management and daily onsite billing reviews

Winning Results

  • Consistent theming that tied all aspects of event to the goal
  • Met the challenging budget and saved an additional 6%
  • Post-event survey proved attendee value: 96% strongly agreed that conference content was clear and linked event objectives with overall company goals  for success