Situation

A worldwide, multi-concept franchising company wanted to increase franchisee attendance at their annual conference. The model they were using wasn’t producing the attendance they hoped for.

GoGather Actions

  • Suggested separating franchisee conferences
  • Provided locations central to regionally based franchisees
  • Managed the full event

Winning Results

  • Attendance increased as the participation cost decreased
  • Meetings individualized and moved closer to their geographic locations
  • Content relevance increased
  • Costs were controlled as content, theming, sponsorships, and more were leveraged across all conferences