Event Strategy + Marketing = BIGGER IMPACT!
At GoGather, we’re big advocates for using strategic meeting management processes. We also believe it’s important to align business marketing and event management goals. That’s why I was delighted to read about recent research on these topics by the Global Business Travel Association (GBTA). The article, Marketing and SMM: The New Power Couple, by Alison […]
PERSONALIZING OUR SERVICES IN EUROPE
On a recent incentive trip in Tuscany, Italy, we crossed paths with an amazingly talented special events professional, Anne-Sophie Michas. Her assignment was to provide on-the-ground support for our client through a destination management company specializing in Italian trips. Everyone was thrilled with the way Anne-Sophie managed all the details for this high-end event. She […]
GETTING THE MOST OUT OF YOUR EVENT MANAGEMENT AGENCY
Your business leaders are counting on you to make a splash with an upcoming event. You’ve hired a top-notch event management agency to ensure that happens. Now, what’s it take to get the most out of the agency you’ve entrusted with this mission-critical assignment? Consider the answers to these six questions and how they can […]
4 VITAL FACTORS FOR CHOOSING THE RIGHT EVENT MANAGEMENT AGENCY
Have you ever felt like pulling out your hair while working on a major meeting or corporate event? Or wondered if an event management agency can give you valuable support and better results without blowing the budget? If so, consider these four vital factors. They’ll enable you to choose the right resource as your partner […]