GOGATHER EXPANDS INTERNATIONAL EVENT MANAGEMENT CAPABILITIES
ESCONDIDO, Calif., May 13, 2016 /PRNewswire/ — GoGather, a leading global events management agency, announced today that Anne-Sophie Michas has joined the agency as Managing Director in Europe, the Middle East and Asia (EMEA) to expand its international events capabilities. Anne-Sophie, who is based in Rome, brings to her new assignment more than 10 years of […]
MICROSOFT DEFINES THE FOUR PS OF EXPERIENTIAL MARKETING
This Article was Originally Written for Event Marketer Magazine by Jessica Heasley   Most marketers know the Seven Ps of marketing: Product, Price, Place, Promotion, People, Process and Physical evidence. But Scott Schenker, general manager-events at Microsoft, has put his own spin on it with what he calls the Four Ps of Experiential Marketing: place, […]