7 Tips for Virtual Networking Events
So, your event has been canceled. Not to worry, though, because you’ve pivoted and created an online platform for your attendees to gain value from your company, providing webinars and online resources. But what about that other vital facet of in-person events: networking? Networking provides attendees with chances to find new opportunities, make sales, or […]
GOGATHER EXPANDS INTERNATIONAL EVENT MANAGEMENT CAPABILITIES
ESCONDIDO, Calif., May 13, 2016 /PRNewswire/ — GoGather, a leading global events management agency, announced today that Anne-Sophie Michas has joined the agency as Managing Director in Europe, the Middle East and Asia (EMEA) to expand its international events capabilities. Anne-Sophie, who is based in Rome, brings to her new assignment more than 10 years of […]
MICROSOFT DEFINES THE FOUR PS OF EXPERIENTIAL MARKETING
This Article was Originally Written for Event Marketer Magazine by Jessica Heasley   Most marketers know the Seven Ps of marketing: Product, Price, Place, Promotion, People, Process and Physical evidence. But Scott Schenker, general manager-events at Microsoft, has put his own spin on it with what he calls the Four Ps of Experiential Marketing: place, […]